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The next 100 years April 18, 2009

Filed under: books,Economy,Video — Bertil Snel @ 21:57

41-nfq85byl_bo2204203200_pisitb-sticker-arrow-clicktopright35-76_aa240_sh20_ou01_Most people find it difficult to predict what they will have for dinner tonight – George Friedman has a stab at the next 100 years.

George pulls a few surprises and interesting suggestions. Consider these:

2020 – fragmentation of China.
2050 – Global war between US, Turkey, Poland and Japan (the new world powers)
2080 – “Space based energy” powers the world
2100 – Mexico challenges the US

Mind you, George Friedman is not your average Nostradamus. George is chief intelligence officer and founder of Strategic Forecasting, Inc. (Stratfor), a private intelligence agency whose clients include foreign government agencies and Fortune 500 companies.

Without giving away too many clues of the book a number of other predictions:

– The US will remain the prime global power throughout the next century.
– Wars will be less deadly and fought in space rather then on earth.
– Turkey and Japan will become regional powerhouses as Russia and China decline.
– The US will develop three space-based weapons platforms, which Friedman calls “Battle Stars”
– By 2050, Friedman sees Japan pulling a Pearl Harbor-esque strike against the Battle Stars

The Next 100 Years presents a fascinating picture of what lies ahead.


Made to Stick March 13, 2009

Filed under: books,Web 2.0 — Bertil Snel @ 08:55
Made to Stick

Made to Stick

Recommended reading for everyone and required material for everyone in marketing. “Made to Stick” describes in simple words and lots of examples why some ideas stick and others don’t. How to avoid CEO-speak and ‘facts sharing’ in favour of telling stories, that are Simple, Unexpected, Concrete, Credible, Emotional and Stories (S U C C E S).

The book builds on the ideas shared by Seth Godin and Malcolm Gladwell who describe the art of story telling (all marketers are liars, Seth Godin) and how small ideas can make a big difference (the tipping point, Malcolm Gladwell).

As IT Marketeers we are often unsuccessful in getting beyond the facts and telling a story. We are cursed by knowledge and try to cover all the details rather then to tell a story that engages the audience.

A video interview with the authors is avaiable on YouTube, you’ll find other related video’s there.

I just read a paragraph of text on a website of an IT software vendor that makes it clear we have a lot to learn: “Product XX drives unparalleled Business and IT alignment through a unified, cross-platform software suite that bridges the gaps between people, processes, applications, and information”.


Outliers February 27, 2009

Filed under: books,Video — Bertil Snel @ 22:54
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Malcolm Gladwell is a seriously interesting person.  If you don’t know him for sure check out his books: Outliers, Blink and The Tipping Point, all well worth reading (or listing to).

In his most recent book Outliers he takes a very interesting perspective on success. Where are you on the 10.000 hrs rule in your field of expertise? Check out this interview on CNN:

If you like this check out his TED presentation on spaghetti sauce.