This is me, Connect now!

Data in the cloud – demo March 19, 2009

Filed under: Web 2.0 — Bertil Snel @ 21:53

DataQualityonDemandThe cloud is popular, we want everything in the cloud (XaaS). Over the past year I have been working at Human Inference, a dutch software vendor of Data Quality, MDM and Data Services technologies. One of the solutions we just released is Data Quality on Demand, a bunch of Data Services that open data sources with simple Webservices calls. To build the offering Human Inferences closed a partnership with

In this demo you see some basics of data services. The demo gives access to a number of data sources 1) Dutch postal code table 2) Dutch Chamber of Commerce 3) Geolocation services 4) Google Maps. The demo allows a ’round-trip’ – finding a company registration on an address with only postal code and house number and then plotting that on a map. Give it a try.

I think the demo is very powerfull in the sence that it allows you mash-up several  real-time data-sources in an online rich user interface. Everything is in the cloud, no data is local. Imagine this in your CRM system or online forms.


Sit on me March 18, 2009

Filed under: Uncategorized — Bertil Snel @ 08:44


Sit on me

New item in IKEA’s stores, a slolid wood, hardwearing dining room chair. Somehow I am dissapointed this chair isn’t a little more distinguished…. 

And don’t forget, I need to be wiped clean using a damp cloth and a mild cleaner.


Building B2B Partner Communities March 17, 2009

Filed under: communities,Marketing — Bertil Snel @ 21:18

community-modelMany enterprise IT software vendors have a multi-tier go-to-market model and strongly depend on their alliances and partners for demand generation and solution delivery. Most companies have a strong seperation between ‘marketing to’ partners to elevate the marketing position within existing partners and ‘marketing through’ activities to enable partners to create awareness and generate demand.

Another appoach is to build a Community of partners who have a strong professional interest in your solutions to:

  • Facilitate company-to-partner and partner-to-partner communications
  • Help partners expand their market coverage and discover new routes-to-market
  • Connect partners to improve customer alignment in vertical markets
  • Facilitate the sharing of best practices, solutions and knowledge among partners
  • Incorporate other business and marketing programs of value to your partners



The Crisis of Credit Visualized March 15, 2009

Filed under: Economy,Facts,Video — Bertil Snel @ 10:28

The Short and Simple Story of the Credit Crisis.

Click more for part 2



Pi Day equals nerd day March 14, 2009

Filed under: Facts,Video — Bertil Snel @ 13:59

Pi PieToday is pi day. Nerds across the globe celebrate. Why today? 03/14/1:59 – roughly equal to π truncated to seven decimal places. 

π is an irrational number (like most humans) which means it cannot be expressed as a fraction and the decimals never end. Many have tried to understand pi and express it in the most accuracy. 

Pi has been calculated into the billions and some people make it a sport to memorise the the most digits of pi. In 2006, Akira Haraguchi from Japan recited ten thousand digits without error in 16 hours. Now there’s a geek! If you are really bored today why not try? Here are the first million digits to get you started.

And to get you excited about pi, here is a song:


Made to Stick March 13, 2009

Filed under: books,Web 2.0 — Bertil Snel @ 08:55
Made to Stick

Made to Stick

Recommended reading for everyone and required material for everyone in marketing. “Made to Stick” describes in simple words and lots of examples why some ideas stick and others don’t. How to avoid CEO-speak and ‘facts sharing’ in favour of telling stories, that are Simple, Unexpected, Concrete, Credible, Emotional and Stories (S U C C E S).

The book builds on the ideas shared by Seth Godin and Malcolm Gladwell who describe the art of story telling (all marketers are liars, Seth Godin) and how small ideas can make a big difference (the tipping point, Malcolm Gladwell).

As IT Marketeers we are often unsuccessful in getting beyond the facts and telling a story. We are cursed by knowledge and try to cover all the details rather then to tell a story that engages the audience.

A video interview with the authors is avaiable on YouTube, you’ll find other related video’s there.

I just read a paragraph of text on a website of an IT software vendor that makes it clear we have a lot to learn: “Product XX drives unparalleled Business and IT alignment through a unified, cross-platform software suite that bridges the gaps between people, processes, applications, and information”.


Fieldrunners – too addictive March 6, 2009

Filed under: Games — Bertil Snel @ 20:04

You may not want to try it. Do not install Fieldrunners on your iPhone, iPod Touch – it is simply too addicitive. But I have to go, I need to score 1.000.000 points, nearly there……